Another day I was reading a post from a Builder lamenting about his Homeowner who refused to play by the rules which were stated in the Construction Contract. It had been evident from the tone of the piece the Homeowner was'one of those customers' - we have all seen them before. But what if we could ensure the Homeowner did play by the rules and be part of our system and part of our group rather than an adversary? Maybe the Homeowner was not following the rules because we never defined those rules.

Just because it did not work, don't assume that it will not work. Most people don't have the evaluation skills or the know-how to judge sales roadmaps if poor marketing results from poor strategy or poor tactical execution. This is where our step-by-step roadmap can generate more leads than your business can handle.

At first glance, this may seem almost silly to think about. Because on the surface, the purpose seems obvious, right? A website that brings in traffic and makes you money. But this is everyone's purpose. It is important in this first part of the four P's to actually consider your marketing roadmaps particular purpose. What is your website for?

Author of"The E Myth," Michael Gerber, portends that 85% of American businesses are manufactured by"craftsmen;" mechanics who begin automotive repair companies, or chefs who start restaurants. He says that these craftspeople spend 100 percent of their time doing the area of the business they know, but ignore dividing their time doing business development and building operational systems.

business roadmaps Own a space. Successful entrepreneurs are big fish in a little pond, not small fish in big pond. Decide on a small, uninhabited market to go after with the objective of being #1. Your levers to control the size of the market are customer segment and product/service differentiation. In the event that you had brain cancer, you would not need to visit a generalist doctor, you would want the expert-you would not cover anything but the best. The exact same is true for a website development, bookkeeping, a coffee shop, and a clothing boutique. Don't play follow-thy-neighbor and do what"everyone else" is doing or try to be everything to everyone. Own the niche. Not everybody, but the people who are passionate about your particular product, will flock to your store as you're giving them exactly what they need.

They may deliver some traffic initially. If people started seeing it so often, and began feeling so manipulated, that the response rate soon dropped to near-zero.

After taking your trip, what were the positive vs. non-favorable things you experienced? How did you handle any detours? Can you use another mode of transport for traveling the next moment? Can you take enough money with you? These questions can help you understand the dynamics of planning, editing and executing your marketing roadmap. Like reading a map or checking for driving directions online, somebody previously traveled down exactly the same road to success that you're traveling and already engineered the best possible routes to take, leading you to throughout the path of attaining business success! You don't need to reinvent the wheel, just add an accessory bit to tailor your personalized approach to something already proven to work!